Was just at my LHS yesterday picking up some odds/ends and they had alot of heli/car fuel which was anywhere from 27.00 - 35.00. The 35.00 jugs were Maxy's. I'm pretty good friends with the owner and asked him about the Maxy's and he said alot of the car guys are asking for it, and sells pretty good .... but in all cases he has to by minimums and he's not down far enough in stock to reorder my fuel/airplane fuel. I always have to start checking 1-2 weeks ahead of time for fuel as he seldom has it when i need it. He did offer me a 15% discount on top of my club discount if i buy a case or more, which would put it around 20.00 per jug. I can live with that, and have fuel all summer.
If your LHS hasn't mismarked the 79.00 price tag, then he's probably the only LHS in the area, and getting the price he wants, or simply price gouging. Or he might not be too smart and simply not buying it correctly and pushing all the higher fee's toward the purchaser.
Who knows, but at 79.00 per jug .... you got other options.
FlySafe! Larry (Larrys4227)