I could be wrong, but I am convinced that Ultra Cote "sinks" more beneath the ribs when applied with the short dimension going span wise. I have observed this twice, and removed the covering to redo it.
Now, I only cover with the length of the roll (2 meters, I think) going span wise.
As usual, YMMV--just my 2 pesos worth.
Cheers,
Jim
BTW, if you look very closely at the U.C. you may see very light marks (look like very light scratches) in the surface. These marks have always run the length of the roll; made during the production process?? I put these on the bottom of the surface.