It'll make it into production if they don't get super greedy on the patent royalties. Every industry, including food, has been looking for cheap, non-toxic, environmentally friendly pigments. This looks great!!
Doug, your Kool Aid isn't toxic, but the blue is a dye. It fades fast in sunlight and will not cover well if used in a paint. The new stuff is a solid pigment, so it should make a great paint.