This is interesting.  http://www.sciencedaily.com/releases/2009/11/091116143621.htm

Very Cool! Amazing what happens on accident and turns into a big deal.  Didn't have any idea blue was a difficult color do get right

It'll make it into production if they don't get super greedy on the patent royalties.  Every industry, including food, has been looking for cheap, non-toxic, environmentally friendly pigments.  This looks great!!

Doug, your Kool Aid isn't toxic, but the blue is a dye.  It fades fast in sunlight and will not cover well if used in a paint.  The new stuff is a solid pigment, so it should make a great paint.