I think we (Mike's Hobby Shop, Carrollton TX) are selling it for $13.99 or maybe $14.99 a gallon. I'm at home now otherwise I'd know for sure. Trouble is, we're not set up to ship hazardous materials so we don't ship fuel. FYI, Omega (Morgan Fuel) is now selling a 10% 11/11 control line blend. This is available from the big distributors, so your local hobby shop should be able to sell it much cheaper than $28.00! It's fairly new, and I haven't tried it, or even heard any feedback yet, so I can't say how it runs compared to Powermaster.