They used to have a family option where two members of the family can join for the discounted rate and only receive one magazine, might still be available. I think the problem is manifold. They want your money to support all the operations and expenses, so they dont' want to give you a cheaper option. Second, they sell advertising in their magazine by telling buyers that X number of members receive it monthly. If they let us opt out of the magazine at a discount they lose some marketing viability and income from our membership, two things they're really not interested in. They know they have us over a barrel, I doubt they're going to change just to make a small subset of the membership happy. If I could fly at the contests I want to attend and not be an AMA member, I'd save the $$$.