And Matt, (shamelessly stolen from another site but it does seem to be correct and I can't be bothered to retype it) -
"Armor All used a different formula many years ago, containing dimethyl silicone oils (not water based), and it got a bad name because of it. A bad name that for them, unfortunately, still lives on in the minds of many people.
Truth be told they have been a water based silicone for many years now, and their product isn't a whole lot different than the other rubber / vinyl protectants available. They don't have the higher concentrations of UV inhibitors that 303 Protectant, & Vinylex and a couple others do, but that's 1 reason they ( 303 etc.) cost more than Armor All. UV additives are the most expensive ingredients, arguably, in those products, so you get what you pay for to that extent.
But yeah- people still give it a bad name based on what it was a couple decades ago...it's just not the same stuff anymore.
Oh, and silicone is in all of them. The difference is the TYPE of silicone. A water based type is the kind that doesn't remove plasticizers from the material (additives in plastics/ vinyl materials that keep them flexible-without it can lead to cracking etc.) or feels 'greasy', so you can't single them out for using silicone, it's in more of the automotive products you use than you might think.
Using the "bad" silicones, and lawsuits led to negative consumer perception of Armor All, and they're STILL trying to catch up many years later, after the reformulation."