You all ought to look at their site, the number of followers and their methods before you get too critical.
They have developed a following and a brand and products from doing 2 shows like this a week. All their stuff is foam and hot glue.
The number of viewers is very large.
They also have and event that draws more people from all over the world.
http://www.flitefest.com/about/http://www.flitetest.com/they have it figured out. How to get people and kids involved.
Users on this forum will are ague that they are not developing modelers, but they re getting people to build and fly simple things and having fun doing it.
They turned thin into a full time paid gig here.
How long to get 40,000 views on a control line video? A year, they can do it in 2 days.