Yea, I saw someone once put eye drops in there engine as a primer. He had fuel in the bottle. 
I was introduced to the virtues of lighter fluid/naptha for priming in really cold weather some years ago by Gerald Schamp, a NE transplant. My eyes were opened...it worked wunnerful. This was at Salem, OR, where the altitude is around 400' ASL, but it was so cold and high barometric pressure that the effective altitude was over 1,000 feet
below sea level. Needed a bigger tank!
Lighter fluid is not cheap, nor all that easy to find in a useable sized container. When the squirt can is empty, naptha from the hardware/paint store is the refilling choice...not really cheap, but cheaper by the quart.

Steve