Shine is a result of reflection of light. Light reflects off of flat surfaces better. If you want the good shiny finish, you need to start with the first sanding of the model before it is covered, and proper sanding every step in the finish process. Sanding should be done with the proper grit paper, and preferably with a flat block. Learn to use a light touch. Start thinking of 600 grit wet-or-dry as super coarse, and finish up with 1200 to 1800. After the trim and detail is on, the clear coats start. Really light wet sanding in between coats with 1000. After all the clear is on, then you start to make it look dull! Take the 1200 to 1800 to it with a block, and on open bay, built up wings, 000 steel wool, or some guys use 1" diameter dots of 1200 and a finger tip with light pressure. And yes, you sand until it is all dull, being careful not to remove too much material. When it all looks nice and flat, that's when you start in with the rubbing compound and elbow grease. Your first passes with the rubbing compound will start to bring out the shine. Silver polish is finer than rubbing compound and can be used as an extra step after rubbing compound. Then you protect it all with a good coat of wax, and that brings out the shine even more. You don't just spay on a shine on top of a rough substrate. The more flat you can make it from the beginning, the easier it will be later in the process. It's a lot of work, and takes time, but is very satisfying. When it's all done correctly, you see the results as you go along.
Good luck and have fun,
Dan McEntee