Correct me if I'm wrong. Wasn't Dave Brown AMA president at one time? World Champion, Masters, RC aerobatics.
Norm
Yes, he was an absolute world-class RC Pattern champion, master modeler, and also a moderately successful businessman, to the point that his company was named "Ohio Superstar" and everyone knew who it was. Before him, Don Lowe, earlier RC champion with a similar background.
That was a *very long time ago*, and even at the time and during Brown's era, the AMA went hard-over to "magazine business" and just like a lot of others, became a profit center driven by advertising trying to mimic the tremendous success of RCM - the first "adult" model magazine, that is, not directed towards children's marketing. The people behind RCM were among the first to fully grasp that modeling, RC in particular, *wasn't about kids*, and wasn't about "aviation" per se. Modeling was its own end. That is the realiity, since the beginning of the Space Age much more than half a century ago.
The AMA stuck with the "youth of today/leaders of tomorrow" scam/talking point forever and even now continually misrepresents it, although they have adopted the same "Adult Toy Catalog" approach that RCM used. As soon as it became a scramble for advertisers, MA was just like all the others - but with a tax exemption. The latter is why MA still exists, whereas all the others have disappeared as the industry, predictably, crashed. Note that it appears that the option to belong to AMA but not get MA in paper form is no longer obvious (and may not be possible). Why? It surely wouldn't be to force the circulation numbers higher so they can sell ad space, could it, now that they are the only game in town?
It's very hard for CL competitors to see the full picture, because the AMA means competition rules, contest sanctions, the NATs, and site insurance to us. Without that, very few if us would belong to the AMA. That's maybe 5000 of us, in a total membership of maybe 300,000 - <2%. Assuming they are trying to serve the greater good, it would be highly irresponsible of them to primarily serve our needs to the detriment of the others. For most people, the AMA is a toy catalog, and many people flying buy-and-fly RC either never heard of or are only vaguely aware of the existence of CL or FF, and are only dimly aware that there are contests for model airplanes. They have never seen a contest, or anyone flying competitive RC Pattern, never mind us.
So, of course they aren't doing sensible things from our perspective, and being a competitor, even in RC, is hardly any advantage. They are small-town businessmen running a magazine business, with a tax loophole. To maintain the loophole, they have to maintain the illusion of doing something more noble, and have a few things that are legitimately positive. They are doing what makes sense to them and maybe, for the most part, doing it correctly. Ever once in a while, they get a reality check - like predictably getting steamrolled by Amazon/Google/UPS/FedEx and the general public over drones, but for the most part they are OK from their own perspective.
Brett