That's right before I got heavily back into flying....
What the Heck was the name of that outfit? Can't quite remember.
Sport Fliers Association, AKA SFA. No one on either side of that one exactly distinguished themselves. It was my opinion that the AMA was substantially less egregious than the SFA. From what I can gather, the SFA may have started off with a decent goal, but appeared to deviate pretty quickly. The end was very ugly indeed, with the SFA attempting to dodge some court orders by "disbanding" the Sport Fliers Association, only to form, immediately, the Sport Fliers of America, with all the same people and assets. Not surprisingly, the judge took a dim view of that.
If you are looking into what materially fouled up the plan, it was more-or-less that the AMA would not mutually recognize SFA in terms of flying sites, mostly public flying sites, by requiring all pilots at the site be AMA members. SFA countered that this was a monopoly, or something like that.
There was A LOT more to it in terms of the mutual flinging of a suspicious brown substance, but I think the above is the one more relevant to this issue.
BTW, the AMA went self-insured shortly after the Joe Armistead incident - and then required you to sign the "I won't sue the AMA" waiver. But as noted, since then, they went with an external agency since then. It's been like that for a pretty good long time now. That doesn't really change the problem, first big claim and they will drop AMA or raise the premiums to the extent that it is no longer viable.
Brett
p.s. Before anyone gets the wrong idea, one of the reasons that started the drive towards a separate organization was complaints that the AMA wasting too much time and money on competition, and in particular, the NATs, and not enough on the era's equivalent of drone/ARF/toy pilots.