It's complicated. Number of poles, number of turns, type of winding, strength of the magnets, air gap between rotor and stator, length of the active magnetic area (roughly the length of the magnets and/or stator) & diameter probably play the largest parts.
All else being equal, a longer motor is going to have a lower Kv; I'm not sure about the effect of diameter -- maybe it doesn't have a strong effect, but I don't know. I'd have to do some cyphering, and I'm not a motor designer by trade -- just a motor user. Weaker magnets mean a higher Kv -- but I doubt there's much variation from motor to motor. A larger air gap would also raise the Kv, similar to weaker magnets.
The numbers are not inconsistent with length and diameter both lowering the Kv -- if you toss in a considerable fudge factor.