You need to carry a certain amount of battery weight. That is just a statement on the energy you need to complete a flight.
To first order, it is immaterial if you use a single cell or 10 cells, as long as the total capacity has enough energy for the total flight.
Consider the motor as a transformer. Depending on the number of winds (like the secondary of a transformer), a low voltage(few cells) -high amperage setup (a low number of winds which is equal to a high kV motor) will deliver the same power to the prop as a high voltage (many cells)-low amperage setup. The former case will have a small number of large cells, while the latter many smaller cells. Nominally the total weigh of both setups will be approximately the same.
Ok with that all said, we tend to have gravitated to speed controls (ESC's) which can handle about 35-50 amps and a maximum 6 lipo cells hooked up in series.
So if you look at Bob Branch's setup, then you can assume he is carrying enough energy to complete the pattern. That is the battery weight you need to carry.
Now another detail is that the kV of the motor and the voltage of the battery will set the rpm the prop will turn under load. I don't recall Bob's setup off the top of my head, but if you assume a nominal 3.5V/cell under load (near the end of the flight), and give yourself 20% overhead, then your motor kV times 3.5*#cells *0.8 should be close to the rpm the prop is turning.
So if you already have the motor, ad believe the rpm that Bob says he needs to fly a good pattern, then the # of cells you need is just
# cells=rpm/(kV*3.5V*.
so for an explicit example, if rpm=9000 rpm, and you have a 900 kV motor, then you need 9000/(900*3.5*.
=3.6 cells. Since they don't sell partial cells, round this up to 4.
To understand your capacity per cell, take Bob's # of cells, and multiply his capacity/cell, then divide by the number of cells for you (=4). So your cells will be bigger than Bob's, if he uses 5 cells in his pack.
I would always say to buy only a single pack to begin with, just to make sure it is all working out ok. If you already have a 4s pack for example, but it is a bit too small, then fly it for a 2 minute flight and do a few maneuvers. See how much you use and then scale that to what size you will eventually need. I have hooked up smaller 2100mAHr packs in series and parallel for first flights, just to get a handle on how much I will need for the final setup.