The short run at low RPM to indicate the start of the delay countdown lasts for 1.5 seconds. If you don't see this blip of the throttle try calibrating the throttle range on the ESC. That usually helps.
One other thing to remember - If after the delay countdown is complete and the motor starts for takeoff but only runs for 6 to 8 seconds it is also possible you have set the governed RPM too high. If you use an RC transmitter/receiver (or a servo tester) and ran your system absolutely flat out at max throttle then measured the RPM at, say, 9,900 for example. Then you install the timer and set the RPM to 10,000, guess what, it ain't gonna happen no matter how hard you try. Your governor set-point must be below the maximum possible RPM of the system. Also, be sure to leave a couple of hundred RPM of headroom for the active output to function properly.
The timer will initiate an auto-shutdown if it cannot reach the governed RPM setting. After the auto-shutdown the LED will flash red 2 times every 3 seconds to indicate why it shutdown. There is no sense in attempting a flight if the timer can't govern the RPM, the prop strike protection may not work nor will the active output work properly.
Hope that helps.